The reasons can be many, but in case of #VikramTea, we had three clear objectives In 2010, Airtel… Continue Reading
When does a brand need to change its feathers?
The pitfalls of provocative advertisement
Just before the 1996 Atlanta Olympics, #Nike released its ‘You don’t win Silver, you lose Gold” campaign. On… Continue Reading
Why DIY collaterals don’t work?
When was the last time you saw a physical copy of the Yellow Pages? Is print dead? Not… Continue Reading
Why should your brochure be slim, and website fat?
Most readers reading this post will have both collaterals to engage with their customers. While both are very… Continue Reading
What comes first, content or design in brochure planning?
Although humanity has failed to find an answer to the mother-of-all questions “What came first – chicken or… Continue Reading
Go omni-channel and grab your customers at all touch-points
Let us look at four headlines that made news recently India’s home grown retail giant #Future Group buys… Continue Reading
OOH is dead. Long live Digital OOH.
There is a particular outdoor location in Mumbai on the Patel Bridge at Marine Drive that charges nearly… Continue Reading
Let’s look at this year’s top five design trends in packaging
Heard that adage – ‘What is inside matters the most.” Well, that may be true, but only partially…. Continue Reading
So what’s new with print advertising in the Digital Age?
According to a study published in #The Economic Times, the print medium generated a top-line of Rs. 22,121… Continue Reading
Change Tactics For a Changed Market
A small change in the packaging can sometimes yield big results After having worked with numerous brands over… Continue Reading