When was the last time you saw a physical copy of the Yellow Pages?
Is print dead? Not quite. But it’s definitely taken a new avatar in the digital era. We have moved into a world where your business is known from your Facebook page and your website than from your physical presence.
In such a world, your content marketing strategy must be razor strong to draw-in customers at every digital touch point. These marketing collaterals could be brochures, leaflets, packaging, banners, TVC, Radio Jingles, POP & POS material in the physical world, FB /Linked In pages, twitter accounts, websites, micro-sites, Videos, GIFs, interactive games etc. webinars etc.
Have you heard of #Canva? A very popular a graphic-design tool website, founded in 2012, you can use Canva‘s drag-and-drop feature and layouts to design, share and print business cards, logos, presentations, anything. It is used by a host of novices as well as professional designers for web and print.
Likewise, you can use #Wix or #Mobirise to create a beautiful website for your business by using their custom themes all for a song. Indeed, the internet is flooded with DIY tutorials and templates to get you rolling but the big question here is – should you?
Should you make your own marketing collaterals or go to experts?
We would suggest that when it comes to business, don’t follow the trial and error method. You may save on the agency cost but if the work comes across as amateurish.
Why D-I-Y (Do it Yourself) Doesn’t Work?
There are some inherent advantages that outsourcing to experts offers over DIY:
- Access to experts: Every individual have their own strengths. Strategy and creative thinking makes brands. An agency would have a pool of experts adept at communicating your brand. A brand may lose expert insights if it decides to go the DIY way.
- Access to the latest: Unlike a brand executive, an external agency would have better connect with the latest in the advertising because that is his/her primary job.
- Lowers the cost of marketing: By taking the expert route, a brand pays only for the services consumed. It’s easy to trim excess capacity whenever required. This is not possible with the DIY route as you cannot trim internal staff so easily.
- Focus on core competencies: Outsourcing allows brands to focus on strategy, the direct outcome of the DIY way is weak or not so robust a strategy.
So, while the internet is undoubtedly flooded with DIY tools, established and experienced agencies like Khurana Brand and Communication are much suited when it comes to creating strong brands. Don’t be a pill-popper. Do to the doctor for that malady.
