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Blogs

Blogging about things I like and things I don`t like

June 12, 2019Uncategorized

When does a brand need to change its feathers?

The reasons can be many, but in case of #VikramTea, we had three clear objectives In 2010, Airtel… Continue Reading

May 22, 2019May 22, 2019Design & Development

The pitfalls of provocative advertisement

Just before the 1996 Atlanta Olympics, #Nike released its ‘You don’t win Silver, you lose Gold” campaign. On… Continue Reading

May 13, 2019Design & Development

Why DIY collaterals don’t work?

When was the last time you saw a physical copy of the Yellow Pages? Is print dead? Not… Continue Reading

April 29, 2019April 29, 2019Business, Design & Development

Why should your brochure be slim, and website fat?

Most readers reading this post will have both collaterals to engage with their customers. While both are very… Continue Reading

April 24, 2019April 24, 2019Design & Development

What comes first, content or design in brochure planning?

Although humanity has failed to find an answer to the mother-of-all questions “What came first – chicken or… Continue Reading

April 9, 2019Uncategorized

Go omni-channel and grab your customers at all touch-points

Let us look at four headlines that made news recently India’s home grown retail giant #Future Group buys… Continue Reading

April 4, 2019Uncategorized

OOH is dead. Long live Digital OOH.

There is a particular outdoor location in Mumbai on the Patel Bridge at Marine Drive that charges nearly… Continue Reading

March 25, 2019Uncategorized

Let’s look at this year’s top five design trends in packaging

Heard that adage – ‘What is inside matters the most.” Well, that may be true, but only partially…. Continue Reading

March 25, 2019Uncategorized

So what’s new with print advertising in the Digital Age?

According to a study published in #The Economic Times, the print medium generated a top-line of Rs. 22,121… Continue Reading

March 25, 2019Uncategorized

Change Tactics For a Changed Market

A small change in the packaging can sometimes yield big results After having worked with numerous brands over… Continue Reading

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